What’s the best weapon for world domination in business? A brilliantly simple tip…

DictaphoneCylinderGuest story with Mike Brunel

How did we take a small Wellington based radio sales consultancy business and turn it into a global success story servicing 400 worldwide markets and selling to 320,000 people?  It all started with a Dictaphone. In the early days we worked out that we could show radio media companies how to move advertisers from a small two week campaign into a 52 week commitment.  I watched my business partner in action and realised that he always did the same thing.  He said the same words, made the same offers and got the same results.  I spent a week watching him, recording him and taking notes.  I created a sales system around what we did, with manuals clearly outlining every single word and action taken.  We then packaged up the system and began selling it to other media companies… all around the world.  In effect we turned a commodity into a system.  Now my business partners and I live in Wellington, our CEO is in Atlanta and we have offices in four different countries… all doing things exactly the way we would.

And so my tip for business owners who want to decrease reliance on you and create a leveraged business is to take time to document exactly what you do.  Use the microphone app on your iphone/android and record yourself as you go about your day… every single little thing that you do and say. Then get it transcribed and turn it into a manual… paper or computer based, whatever works for you.  It may seem laborious – and it is – but this is ultimately what will set you free.  Turn what you do well into a system.  Then train others to use it.

Mike Brunel is co-owner of NRS Media, currently working with over 400 major television, radio, and newspaper companies in the United Kingdom, Ireland, Europe, the United States, South America, Canada, South Africa, the African continent, Australia, and Asia, NRS Media has offices in London, Atlanta, Toronto, and Sydney and employs over 175 staff. Mike is available for sales training and consultations, email mike.brunel@talkingmediasales.com

 

From the desk of Liber8me.  Small business mentors and publisher of Liber8 your Business:  The revolutionary business planning technique that will set every small business owner free

 

How to motivate your team… take the check list challenge

motivation-newIn my latest book, The Liber8 Disciplines, I’m working with HR consultant Antonia Haythornthwaite on the key strategies to build a high performance team.  Antonia advises that you find out what key factors motivate a particular individual and then use these to encourage the best performance from this person.   Knowing what motivates an individual and then building this into their goals and challenges can make a stunning difference to a person’s performance. In the book, Antonia provides a check list you can give employees to find out what drives them.  I’m going to share it with you in this blog.

Take a look at the check list below.  Your challenge is to book a time over the next few months with each of your team members to begin an informal evaluation process.  Create a form for them using the following checklist. Get them to complete this check list and begin to work out the high performance formula for each individual.

MOTIVATION CHECKLIST – WHAT’S IMPORTANT TO YOU?

Tick the five factors that are most important to you at work:

¨  Pleasant physical work environment

¨  Sense of achievement, pride in a job well done

¨  Being treated fairly compared to others

¨  Job security

¨  Knowing that I’m doing what I’m best at

¨  Variety of work

¨  Challenging work

¨  Safe working conditions

¨  Promotion opportunities

¨  Freedom to do the job as I want

¨  Collaborating with others

¨  Project work

¨  Being well paid

¨  A good relationship with my manager

¨  Study and training opportunities

¨  Spending time socially with the people I work with

¨  Flexible working arrangements

¨  Regular feedback on performance

¨  Clear systems and processes to follow

¨  Goals to work towards

¨  Recognition of a job well done

¨  Perks

¨  Communication about the direction of the organisation

¨  Knowing how I can do better

¨  New, untried experiences

Once you know what motivates someone and build these things into their work day – their happiness and desire to perform increase dramatically.  Give it a try – and let me know how you get on.

Happy team building

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From the desk of Liber8me: Business mentors and publisher of Liber8 your Business:  The revolutionary business planning technique that will set every business owner free