Daily small business mentoring tip – The power of brand

November 17, 2011Post by Laura Humphreys

Your brand is one of the most critical factors when it comes to increasing the value of your business.  Brand is a much misunderstood concept for many small business owner operators.  It’s not a logo or a pretty business card.  It is the essence of what your business stands for. And it is what someone ultimately will pay a lot of money for.

Email me if you want to know more about accelerating growth through your brand.

 

From the desk of liber8yourbusiness, Wellington, New Zealand.  Small business mentors. Experts in small business growth and exit strategies.