Can describe your business in one word? Take the challenge here…

October 25, 2013Post by Laura Humphreys

freedomHere’s an interesting question: What’s the one word that sums up what you and your business are all about?

A client asked me this question why we were working together yesterday.  I had to pause for a moment.  But only for a moment mind you.  The first word that popped out of my mind for me was ‘Vision’.  I followed this up with a quick explanation.  liber8yourbusiness helps people get clear what their vision for the future looks like, and then build a plan to get there.   Which brings me back to one of my favourite sayings:

“If you don’t know where you are going, how will you know when you get there?”

The other word I wanted to say was ‘freedom’.  My purpose on the planet is to help people create a free and happy life.  Which leads to another of my favourite sayings:

“The purpose of a business is to set the owner free”

So what is it for you?  What one word describes the purpose you and your business fulfil on the planet?

Ask yourself the question and now… immediately… write down the first answer that pops into your head.

Take a good look at it.  What did you say and why did you say it?  How clear can you really get on the true purpose of your business?  Clarity of purpose is one of the most empowering tools of business success.  Take the challenge now… and let me know how you get on.

Love to hear what your one word is and why.

Be free

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From the desk of liber8yourbusiness.  Business mentors and publisher of Liber8yourBusiness:  The revolutionary planning technique that will set every business owners free.