Business Mentor Tip # 34 – Don’t pray and spray your PR!

February 27, 2012Post by Laura Humphreys

Here’s a top tip from one of New Zealand’s most savvy PR consultants, Bridgette Paton-Tapsell of Village PR and Marketing http://villagepr.co.nz/ :

When you send your news releases to media, don’t be afraid to follow up the journalists with a phone call. Media get bombarded with media releases and sometimes even fantastic stories get shelved for later, then unintentionally lost in email space.  Don’t pray and spray with news releases.  Determine the outcome with a well-timed, persuasive and succient follow up call. And if they say no, make sure you find out why the story was rejected, to learn if you need to make improvements.

Thanks Bridgette, great to grab a top tip from an expert – I’ve certainly been guilty of not following up press releases before.  No more though!

If you have a top tip from your area of expertise you’d like to share with liber8yourbusiness followers, please email it to me at laura@liber8yourbusiness.com.

 

From the desk of liber8yourbusiness.  Business mentors and experts in exit strategies for small business.  Based in Wellington, New Zealand.