To achieve a successful exit, it helps to view your business as a product…

February 20, 2014Post by Laura Humphreys

man in jarA successful angel investor friend explained to me the concept of exit strategy like this:

To achieve a successful exit, it helps to view your business as a product. A good business person empathises with their customer and understands their reasons for buying your product. You know what need your product fulfils in the market and who will want to buy it. You use your expertise and experience to create the best possible product to meet this need. You build a relationship with potential customers with a view to making sales.

Now, step back and look at your business as a product. Why would someone want to buy your business in the future? Which companies could take your business and create more value with it? What needs do they have that your business could fulfil? How could you build your business to make it easy for them to acquire and integrate it with theirs? This is your market and selling proposition. And just as it takes time to build a customer base for your product, it takes time to build a relationship with your potential buyer. So start now.

Excerpt from Liber8 your Business: The revolutinary business planning technique that will set every business owner free

Here’s to a successful exit!

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